ABOUT US:
Richmond Football Club is one of the largest clubs in the Australian Football League, with over 100,000 loyal and passionate members. The Club’s vision is to build a Strong & Bold future – both on and off the field – through living our purpose of Connecting to Thrive and Win.
We understand the power of sport to connect people, and at the heart of the Club’s purpose is being involved with our community. At Richmond, culture is paramount, and the Club is committed to developing its people in a supportive environment. Connecting to Thrive and Win is not just about connecting with fans and members, but about staff, players and coaches connecting with each other with humour and care, through storytelling and authenticity, to build genuine relationships. We are an Australia Business Awards winner in the Employer of Choice Category, and a Flexible Work Champion. Flexibility# is something we value. We recognise that this will mean different things to different people and are supportive of various flexible working arrangements, including the ability to work from home.
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria - unlike majority candidates meeting significantly fewer requirements. We strongly encourage you to apply if you're interested.
Our Commitment to the Safety and Wellbeing of Children and Young People
The Richmond Football Club is committed to providing a safe and supportive environment for all children and young people. We exclusively hire individuals committed to supporting this environment, irrespective of their role, and will require pre-employment checks, including a Working with Children Check for this role.
ABOUT THE ROLE:
The Audience Growth & Engagement Coordinator assumes a key operations role in the execution of the Club’s game day experience, assisting with the roll out of Club and partner activations aimed at strengthening fan engagement and instilling a sense of belonging.
The Audience Growth & Engagement Coordinator will assist with the planning and execution of innovative fan engagement initiatives across a variety of touchpoints including open training sessions, Richmond AFL and AFLW Match Days, and fan engagement activities locally, regionally, and nationally.
Working collaboratively across the Club, the Audience Growth and Engagement Coordinator will also support the delivery of consumer, marketing, and community outcomes.
KEY RESPONSIBILITIES:
- Assist with the development of an innovative Richmond Match Day presentation and fan experience across both our men’s and women’s programs
- Coordinate Match Day activation and operational requirements
- Assist the Commercial Partnerships team with partner activations on Match Day and at fan engagement events
- Coordinate open training sessions and fan events at Punt Road Oval and within specific local communities
- Assist with the creation and distribution of the Club’s marketing collateral and giveaways, geared towards audience growth and enhancing overall engagement
- Support the development an annual club-wide database acquisition plan with agreed market segment targets
